Sustainability is front of mind for businesses and customers alike, but as shopping trends are showing an increase in consumer purchases, what is true sustainability?

On one side of the coin, the importance of sourcing ethical and more environmentally friendly fabrications, production processes, packaging and all-round business practices are what many brands are striving for. However on the other side of the coin, a circular wardrobe which focusses on the longevity and wearability of items and fabrics is where others are focussing their efforts on.

Passion project, or simply a part of the businesses non-negotiable 'to do' list; brands cannot escape the impact their products and manufacturing have on the planet. 

It truely is two sides of the same coin, and in reality, isn't as black-and-white as it may appear; where both play an integral part in the impact clothing and the clothing industry has on the world around us. 

A timeless, minimalistic wardrobe can have a significant impact on circular fashion and sustainability.

So what is a minimalistic wardrobe? Well, it consists of a select key amount of high-quality, versatile pieces that can be mixed and matched to create multiple outfits. By investing in quality pieces that last, you are reducing the demand for fast fashion and reducing waste.

Timeless pieces (that never go out of style) is also beneficial for circular fashion. The closed-loop system that circular fashion promotes, aims to reduce waste and use resources more efficiently. By investing in high-quality pieces, you are less likely to throw them away, and if you do, they can be recycled or repurposed. Classic, timeless pieces can also be passed on to someone else, extending their life cycle and promoting a circular system.

By embracing a timeless, minimalistic wardrobe, you, as a consumer, are doing your part to reduce the environmental impact of the fashion industry and promote sustainability.